Free glitter socks with orders over 800DKK (not special product offers) Free delivery in Denmark to GLS pick-up point on orders over 600DKK We ship within 2 weekdays 14-day return policy

Discover the beauty of sustainability

Slow fashion - established in 2015 in Denmark

Önling was founded in 2015 by Katrine Hannibal and Lotte Ronan, who had previously known each other for 15 years via a professional network. Both had previously been entrepreneurs and built and sold companies, and in 2015 they agreed to come together to create Önling, a small clothing label, with the purpose of creating their customers’ favorite clothes.

"Vi vil skabe grundstammen i din garderobe"

We believe that every woman uses 20% of her wardrobe 80% of the time - these are her favorites that she uses again and again for many different occassions. Önling exists to create the 20% of your wardrobe that are your absolute favorites. To prove that we relly mean this, we even named our company after it; Önling means favorite in Danish! We design with longevity and durability in mind, and our hope is that you’ll love and want to have our pieces in your wardrobe for at least five years. We strive for better instead of cheaper and this is slow fashion at it’s best.

We believe there must be a better way

Vi mener at der er brug for forandring i modeindustrien, og at der er behov for bedre produkter, der holder længere og er mere miljøvenlige.

Hos Önling vælger vi materialer, der efterlader det mindst mulige aftryk på miljøet, da vi ved, at tøj der ikke er ansvarligt produceret ikke har den mindste chance for at blive den moderne forbrugers yndlingstøj.

We select the best, natural fabrics for our clothes. We only use organic cotton, we buy left-over fabrics – called deadstock - from other brands, and we incorporate sustainable fabrics like bamboo, Lyocell and fish leather into our limited collections. We only produce 200 pieces of each style, which means that you will get a unique product, when you buy Önling.

In addition to that, we have completely avoided plastic in our packaging, as we do not want to add to the plastic islands floating around in the pacific ocean. All our products are wrapped in recycled paper bags and even though this might sound like small thing, for us it is big. We have saved the environment for 70.000 polybags by now, and we are proud to take on this responsibility.

"Discover the beauty of sustainability"

This is also your chance to make a change

Vi kunne uden tvivl have tjent flere penge ved at producere billigere og i en lavere kvalitet – eller ved at lave noget helt andet, men vi er her fordi vi vil gøre en forskel. Selvfølgelig bliver vi nødt til at tjene penge for at kunne overleve som virksomhed, men vi arbejder også for at opbygge en virksomhed, der kan skubbe til modeindustrien og inspirere både forbrugere og producenter til at prioritere miljøet.

Vi tror på, at forbrugere afgiver en stemme, når de handler, og at hvert enkelt køb du foretager er et budskab om hvilken retning, du ønsker at virksomhederne skal gå. Så vi beder dig om at lade dine indkøb tælle, ved køb fra virksomheder der gør en forskel og gør tingene bedre. Vores håb er, at flere vil købe mindre - men bedre. Tænk dig om før du køber, og køb kun det du virkelig vil elske og har brug for.

Önling er baseret på tre nøgleprincipper for design og produktion:

Tidløs  Naturlig  Ansvarlig

En klassisk kollektion, baseret ikke på tendenser men på tidløse designs, der er anvendelige, og som holder fra én sæson til den næste. 

 Lavet af rene, naturlige materialer af højeste kvalitet, deriblandt GOTS certificeret uld og bomuld, deadstock tekstiler, fiskeskind, lyocell og bambus. 

Fokus på at gøre det rigtige i hvert eneste led i forsyningskæden, fra bæredygtige tekstiler og genanvendte papirposer i stedet for plastik, til at sikre at alt vi printer er biologisk nedbrydeligt og cradle-to-cradle certificeret.