We believe there must be a better way
We believe that the fashion industry needs to change by producing better products that last longer and are environmentally friendly.
At Önling we select fabrics that leave the smallest possible impact on the environment, as we know that a piece of clothing will not stand a chance of becoming the modern consumer’s favorite, if it is not responsibly produced.
We select the best, natural fabrics for our clothes. We only use organic cotton, we buy left-over fabrics – called deadstock - from other brands, and we incorporate sustainable fabrics like bamboo, Lyocell and fish leather into our limited collections. We only produce 200 pieces of each style, which means that you will get a unique product, when you buy Önling.
In addition to that, we have completely avoided plastic in our packaging, as we do not want to add to the plastic islands floating around in the pacific ocean. All our products are wrapped in recycled paper bags and even though this might sound like small thing, for us it is big. We have saved the environment for 70.000 polybags by now, and we are proud to take on this responsibility.
"Discover the beauty of sustainability"
This is also your chance to make a change
No doubt, we could have made more money by producing cheaper and buying lower quality fabrics – or by doing something else entirely, but we are in business because we are driven by making an impact. Sure, we need to make a profit in order to stay in business, but we also aim to build a company that can truly impact the fashion industry and inspire both customers and manufactures to prioritize the environment.
We believe that consumers vote with their purchase, and that every purchase you make is a statement about which direction you want companies to take. So we ask you to make your vote count, and buy from companies that make an impact and do things better. Our hope is that more people will buy less, but better. Think before you buy and buy only what you truly love and need.
Önling is based on three key design and production principles:
A classic collection not dominated by trends, but with timeless pieces that are wearable, and that will last, from one season to the next.
Made from clean, natural materials of the highest quality, including GOTS certified wool and cotton, deadstock fabrics, fish leather, tencel and bamboo.
Focused on doing the right thing at every step in our supply chain, from using sustainable fabrics and replacing all packaging with recycled paper rather than plastic to ensuring everyting we print is biodegradable and cradle-to-cradle certified.